Google Ads · AI Receptionist
Turning Ad Spend Into Patient Calls and Booked Appointments
How Dentalign Marketing helped Hernandez Dental Center generate patient enquiries through Google Ads and convert incoming calls into appointments with an AI receptionist.
The Challenge
Generating Patient Calls Was Only Half the Battle.
Hernandez Dental Center needed more than advertising clicks and incoming calls. The practice wanted to reach patients actively searching for dental care while reducing missed opportunities when the front desk was unavailable. Without reliable call coverage, interested patients could move on before scheduling an appointment.
Dental Center San Antonio, Texas
What We Did
Turn Patient Enquiries Into Booked Appointments.
We connected high-intent Google Search advertising with AI-assisted call answering and appointment scheduling, helping patients move from searching for dental care to contacting the practice and booking a visit.
Capture Patients Searching for Dental Care
We focused Google Search Ads on high-intent dental keywords in San Antonio, reaching patients actively looking for treatment rather than spending budget on broad, less relevant searches.
Optimize Campaigns Around Patient Calls
We reviewed search terms, tracked phone calls and conversions, and monitored acquisition costs to focus advertising spend on searches generating measurable patient enquiries.
Answer Calls When the Front Desk Can’t
We introduced an AI receptionist to support incoming and after-hours calls, helping patients reach the practice even when front-desk staff were busy or unavailable.
Turn New-Patient Calls Into Appointments
We used AI-assisted conversations to support appointment scheduling and tracked booking outcomes, recording 10 appointments from 20 new-patient calls handled by the receptionist.
The Results
Measurable Patient Acquisition and Booking Performance.
Google Ads generated tracked conversions and phone calls, while the AI receptionist supported appointment scheduling and provided visibility into how incoming patient conversations progressed to bookings.
102 Ad Conversions and a 50% AI Scheduling Rate.
Google Ads recorded 96 phone calls and 102 tracked conversions. Separately, the AI receptionist recorded 20 new-patient calls and booked 10 appointments, achieving a 50% scheduling rate.
A stronger connection between generating patient enquiries and helping callers book appointments.
AI Receptionist Booking Summary
October 2026Generating Patient Calls vs. Helping Patients Book.
The focus expanded beyond attracting enquiries to supporting the next step: answering patient calls and making appointment scheduling more accessible.
Before — Call Coverage Challenges
Enquiries Without Reliable Booking Coverage
- Incoming calls depended on front-desk availability.
- After-hours enquiries risked going unanswered.
- Interested patients could leave without scheduling.
- Advertising conversions didn’t always show booking outcomes.
After — Connected Call and Booking Support
Advertising Supported by AI-Assisted Booking
- High-intent Google Search advertising generated enquiries.
- AI receptionist supported incoming patient calls.
- Appointment scheduling during AI-assisted conversations.
- 10 appointments booked from 20 new-patient AI calls.
Complimentary Practice Growth Assessment
Want More Patient Calls Turning Into Appointments?
We’ll review your Google Ads, incoming calls, website, and follow-up process to identify where patient opportunities may be getting lost and what deserves attention first.
Let’s Grow Your Dental Practice.
Book a call and we’ll discuss your first 90 days, identify patient acquisition gaps, and outline a strategy suited to your market and budget.
Performance metrics · Design placeholders